First Green TV Station To Run On Wind Power

The mainstream media has always voiced its concern over the rise in greenhouse gases in the atmosphere but the media houses themselves have not always tried to follow what they have preached so far. NBC11 is happy to report the station has made a major commitment to going green.

NBC 11 has set upon itself the noble task of saving our green planet from future climatic catastrophe by adopting green energy source to power its TV station in San Jose.
The station has offset its electricity with 100 percent certified energy certificates, according to station officials.That means every bit of power used at the studios on the 2400 block of North First Street in San Jose is replaced on the grid by clean energy created by wind farms.

The wind effort is part of a new campaign started by the station called "EcoLogic."The campaign is designed to educate NBC11 employees, viewers and local businesses about ways they can reduce their carbon footprint at work and at home.

NBC 11 through its ‘Going Green’ page and the ecological stories is helping to educate its viewers of the importance of using clean alternative energy sources to combat global warming. Wind energy if adopted on a large scale is believed to reduce the energy bill of the consumer considerably. A landmark study of wind integration into the New York State electric power system has shown that 10% addition of wind generation can actually cause $305 million reduction in payments by electricity customers in one year.

NBC11, in partnership with 3Degrees, committed to renewable energy through purchasing Green-e Energy Certified Renewable Energy Certificates (RECs) equivalent to the station’s of electricity consumption at the main studios in San Jose.This purchase has an equivalent environmental impact of preventing over 2,000 metric tons of CO2 from entering the atmosphere, or of 473 acres of forest storing carbon annually.Details of the station’s decisions and progress will be covered on NBC11 News and NBC11.com throughout 2008.In the coming months, the station will announce several ways in which other businesses and viewers can join with the station in reducing the region’s impact on the environment.